next gen

next from before

Recommending four  $2 to $6 "oprahn" stocks.  Trading records show that at the at the
peak, Cramer's  firm had paper profits of more than  $2 million on the stocks. The gain
occurred because he had adopted at least three of the "oprhan" sometimes before writing the article. Cramers article said that he was buying one of the stock but did not disclose that"(F.Lalli). Clearly, neither the management nor the editors had in any way cared of conducting  the ethical behavior and as the result  the innocent investors were hurt.
On the other hand, being ethical can be clever marketing strategy. Increasingly, consumers are swayed by  "non-commercial" factors, such as whether the product harms the environment . "Firms such as Ben & Jerry's, an ice cream maker and Body Shop international, a cosmetics retailer, have enforced their brands by publicizing their ethical standards...Calmins Engine , a maker of diesel engines , made the product greener while lobbing for stricter pollution laws. Dp Pont, a leading producer of ozone damaging CFCs, became an early member of anti-CFCs lobby  partly because it knew it was well ahead of its rivals in developing alternative."( The Economist December 23 1996)
But ethical self promotion can backfire. As in the case of  Body Shop company that was publicly enforced to rephrase a statement that its product were not tasted on animals (Some other companies did that in the past). This accident made many consumers to question Body Shop ethical standards.
Another interesting issue in corporate management is social responsibilities. Social ________________________________________________________________________ Frank Lalli "A Question of professional ethics"
responsibilities can be defined as set of obligations an organization has to protect and enhance the society in which it functions.(Ricky W. Griffin. "Management"). There are a few main components of social responsibilities.
Any business has responsibilities to its customers. The paramount duty in this respect is to provide  customers with quality and safe products. Unfortunately, not all businesses follow this rule. The example of such deception is tobacco industry, which delibelatry manipulated with the level of nicotine in cigarettes. Despite of declaration of managers, scrutinize research made it clear that industry tried to maintain the addictive level of nicotine. The purpose of it was far from humanistic - addicted smokers kept buying cigarettes, making the industry prosperous and profitable. There has been a number of other different customers' abuses such as sale of fruits with overdosed chemicals, breast implants for women and etc.
Though, the responsibilities to its customers is crucial point of management, the way managers treat employees is another parameter of evaluation of companies ethical well- being.  Unfortunately, the most concern of  managers is theirs own job rather than theirs employees.
Another problem is equal employment opportunities for everyone. Although a lot was done to destroy the system that kept women and minorities away from the top management positions, many corporations still rely on white men's stereotypes and prejudice. Women are considered just as accessories for men and are not treated equally.